Strategies and tactics to help you survive and thrive in a pandemic economy.

It may not be business as usual, but it’s definitely business. 

That’s one way to view the homebuilding industry’s uneasy coexistence with a pandemic. In fact, if you take a bird’s-eye view of the present challenges, you’ll discover enough encouraging developments to lift the spirits of nearly any homebuilder:

  • Growing population 
  • Rock-bottom mortgage rates 
  • Low inventories for new and existing for-sale homes 
  • Surging 55 and older buyers 

Consider home inventory, for example. Homebuyer demand easily outpaces the number of homes for sale, which explains stable home prices. Perhaps most encouraging for homebuilders, the marketplace for existing homes plummeted 24 percent for the 12-month period ending in April, as prospective sellers elected to stay put. 

Even with positive fundamentals, the fog of pandemic uncertainty leaves many builders with understandable concerns.

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