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Increase comfort and efficiency with the right windows A building’s envelope is the physical barrier between the interior and exterior environments. It includes all of the elements that contribute to keeping conditioned indoor spaces dry and comfortable. When thinking about the envelope, the first things that come to mind are the roof, walls, foundation, insulation, and assorted types of waterproofing. However, it’s also important to consider how critical windows are for the durability, energy efficiency, healthiness, and livability of a building. Beyond providing natural light, windows have a central role in keeping moisture, air, and heat outside or inside of the building—depending on the season. Heat There are three ways that heat energy is transferred from a warm place to a cool place: radiation (sunlight), convection (hot air movement), and conduction (heat transferred through materials). R-values indicate how effective the insulation and building materials are at controlling heat transfer through…

By Shawn Van Dyke Shawn Van Dyke was a guest speaker at the JELD-WEN booth at the recent NAHB International Builders’ Show in Las Vegas. He spoke about how to differentiate your construction business through social media marketing. This is a summary of his seminar. Many construction companies claim to offer the best service. The problem is most construction businesses market their services in the same way. They plaster beautiful pictures of their finished projects on social media and detail their five-step planning-to-completion process on their websites. Marketing your construction business in these ways is not wrong, but it is not the most effective way to differentiate your business from your competition. You may be the best at what you do, but, as StoryBrand CEO Donald Miller says, “People don’t buy the best products or services. People buy the ones they can understand the fastest.” The reason McDonald’s sells billions of hamburgers…

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