By Tyler Grace, Owner TRG Home Concepts For years I struggled with how to deal with potential clients who saw us only as “another number.” I spent countless hours each week returning phone calls, responding to emails, and chasing leads only to never land these projects. A few years ago, I read an article in JLC Magazineabout charging for estimates. I borrowed some ideas from that article, focused my business on more design-driven projects, and heavily vetted my customers while creating and developing the system I use today. This system is always changing and adapting, but the principles remain the same.

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