By Shawn Van Dyke Shawn Van Dyke was a guest speaker at the JELD-WEN booth at the recent NAHB International Builders’ Show in Las Vegas. He spoke about how to differentiate your construction business through social media marketing. This is a summary of his seminar. Many construction companies claim to offer the best service. The problem is most construction businesses market their services in the same way. They plaster beautiful pictures of their finished projects on social media and detail their five-step planning-to-completion process on their websites. Marketing your construction business in these ways is not wrong, but it is not the most effective way to differentiate your business from your competition. You may be the best at what you do, but, as StoryBrand CEO Donald Miller says, “People don’t buy the best products or services. People buy the ones they can understand the fastest.” The reason McDonald’s sells billions of hamburgers…