BUILDERS Archives - Page 10 of 10

JELD-WEN is shining the spotlight on builders in 2019. Our first featured Champion Builder is Jonathan Smith, owner of Brush Arbor Home Construction, which builds custom homes in Virginia. Jonathan loves giving back — in 2012, he started the Buy One, Build One program that, for each home his company builds in America, builds a home in Africa or Central or South America for people in need. In this Q&A, Jonathan discusses the fulfillment he receives from using his construction knowledge to give back and why he prefers JELD-WEN for his customers and projects. What are some elements that contribute to your success as a builder? Just being a good builder doesn’t make you successful. You have to be good at dealing with people — customers, employees, subcontractors, all of them. With employees and subcontractors, you need to know how to motivate them and make them understand you care about…

By Shawn Van Dyke Shawn Van Dyke was a guest speaker at the JELD-WEN booth at the recent NAHB International Builders’ Show in Las Vegas. He spoke about how to differentiate your construction business through social media marketing. This is a summary of his seminar. Many construction companies claim to offer the best service. The problem is most construction businesses market their services in the same way. They plaster beautiful pictures of their finished projects on social media and detail their five-step planning-to-completion process on their websites. Marketing your construction business in these ways is not wrong, but it is not the most effective way to differentiate your business from your competition. You may be the best at what you do, but, as StoryBrand CEO Donald Miller says, “People don’t buy the best products or services. People buy the ones they can understand the fastest.” The reason McDonald’s sells billions of hamburgers…