Your choice of brand has implications for various parts of the operation.

Builders are loyal to brands that offer the features, benefits and durability they require. With doors and windows, most settle on one or two brands that meet their price and performance specs, and that offer strong warranties they know the dealer and manufacturer will stand behind. 

When deciding which brands to align with, large-volume builders obviously want a breadth of product that will serve them across all their home models without adding unneeded complexity. To simplify the specification process, they may opt for a base product with various options in glass grille patterns, so they can use it in different neighborhoods with different styles.

This type of consistency also pays off in the sales process. “By sticking with a few trusted brands you’re better able to explain their features, benefits and advantages to the buyer,” says Scott Alden, a North Carolina-based architectural representative with window and door manufacturer JELD-WEN.  

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