Modern looks, energy efficiency, and expansive glass are among consumer demands.
It’s no secret that homeowners are veering more toward the modern and contemporary in their style choices. And that minimalism includes the window market, where it’s manifesting itself in the form of clean lines, simple shapes, dark colors, and more glass. Beyond looks, homeowners expect high performance in the form of efficiency, functionality, and durability.
Here are seven window trends that are very popular with consumers this year.
- Black hues: Nothing says contemporary and clean like the simplicity of black and white. “The biggest trend you can’t get away from is black windows,” says Jennifer Matson, director, wood windows for JELD-WEN. “Everyone wants a black-on-black window.” The color is gracing both the exterior and the interior, including special-order black sashes. The trend can veer dramatic or, when combined with white or natural trim, be more subtle and create a modern farmhouse look.
- Clean lines: Consumers are seeking squared-off edges and crisp lines. In many cases, they’re desiring the look of aluminum/steel-framed storefront windows, but at a more accessible price point. Matson notes this is also driving the popularity of fixed and direct-set windows and inspiring a preference for casement units over double-hungs.
- Squares over arches: While curved shapes remain popular, rectilinear is more contemporary when used with today’s more sought-after home styles compared to arched-top and similar curved shapes that may appear dated.
- Expansive glass: The growth in outdoor living has driven demand for sliding glass walls and lift-and-slide doors, as well as larger windows mulled together. From dramatic views to increased daylight, the benefits are appealing to both buyer and builder alike. And what was once a custom, luxury option out of reach to most homeowners is now available in mainstream models from a handful of manufacturers. JELD-WEN’s recently introduced vinyl multipanel units are available with up to six panels and a width of 24 feet.
- Pass-through windows: For homes without large sliding or accordion-style doors, slider, awning, or folding windows can create pass-throughs to the outside. One application is from the kitchen to the deck.
- Energy efficiency: Energy-efficient windows are so popular now it’s hard to even consider them a trend. In fact, Matson says ENERGY STAR® certification has become an expectation and a requirement for many consumers.
- High-end woods: Wood windows are traditionally pine. The desire for a modern, clean appearance, as well as for something a little different, is fueling demand for higher-end species. This includes white oak and mahogany, which boast a more subtle grain and the feel of fine furniture.
As homeowners continue to seek out simplicity, efficiency, and beauty throughout their homes, expect windows and doors to be held to the same standard.
