Technologies and business practices from other industries can be game changers for home building
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It’s easy to criticize some builders’ resistance to new technology, but given the complexities of this business and the huge financial risks, their hesitance is understandable. Established methods can seem safer and more predictable than changes that may or may not pay off.
However, a growing number of builders understand that their survival will ultimately depend on their willingness to adopt new business practices and technologies. These practices usually aren’t complicated. In fact, they tend to be proven, mainstream, and even obvious. The key is having the mind-set to embrace them.
Case in point: Russ and Scott Murfey of San Diego‒based Murfey Company, a 10-year-old builder/developer of single and multifamily homes and commercial projects, say that the careful application of new technologies and ideas has helped them build a thriving business.