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Jonathan Smith

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Strategies and tactics to help you survive and thrive in a pandemic economy. It may not be business as usual, but it’s definitely business. That’s one way to view the homebuilding industry’s uneasy coexistence with a pandemic. In fact, if you take a bird’s eye view of the present challenges, you’ll discover enough encouraging developments to lift the spirits of nearly any homebuilder: Growing populationRock-bottom mortgage ratesLow inventories for new and existing for-sale homesSurging 55 and older buyers Consider home inventory, for example. Homebuyer demand easily outpaces the number of homes for sale, which explains stable home prices. Perhaps most encouraging for homebuilders, the marketplace for existing homes plummeted 24 percent for the 12-month period ending in April, as prospective sellers elected to stay put. Even with positive fundamentals, the fog of pandemic uncertainty leaves many builders with understandable concerns. How are your peers keeping projects rolling? What can you learn from others about business practices…

JELD-WEN is shining the spotlight on builders in 2019. Our first featured Champion Builder is Jonathan Smith, owner of Brush Arbor Home Construction, which builds custom homes in Virginia. Jonathan loves giving back — in 2012, he started the Buy One, Build One program that, for each home his company builds in America, builds a home in Africa or Central or South America for people in need. In this Q&A, Jonathan discusses the fulfillment he receives from using his construction knowledge to give back and why he prefers JELD-WEN for his customers and projects. What are some elements that contribute to your success as a builder? Just being a good builder doesn’t make you successful. You have to be good at dealing with people — customers, employees, subcontractors, all of them. With employees and subcontractors, you need to know how to motivate them and make them understand you care about…

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