Architects have numerous tools to visualize and share their concepts. However, the most effective one is often overlooked. It isn’t a BIM program, a virtual fly-through, or the latest 3D printer. 

It’s communication, a lack of which can cost more than any itemized expense and make the benefit of the above tools seem insignificant. 

Why do so many architects struggle to effectively communicate with their clients when business depends on it? To answer that question and find a solution, let’s look at fundamental communication challenges in any client engagement.

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