When choosing a window brand, pay attention to these five considerations that are top of mind with homeowners.  

If you’re a residential builder or contractor, you have to choose the product brands you offer to your clients very carefully. Brand choice is critical when it comes to windows, and one misjudged or accidental decision can damage your reputation in the industry. 

However, since most homeowners aren’t attached to particular brands, it’s your responsibility to give them plenty of options and inform them properly of each product. While you should make sure that you don’t overwhelm your clients with technical features they aren’t interested in, these are the five considerations that will catch their attention.

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