Most homeowners don’t have firsthand knowledge of window and door brands. Yet many goals they have for their custom homes—like energy efficiency, style, durability, and natural light—can be accomplished with the right windows and doors.

Windows and doors are significant players in the Whole Home solution, which is why many homeowners rely on a builder or contractor for expert advice. It’s also why many do their own research on the internet. But the latter is not as helpful as the former.

The internet is a breeding ground for misinformation. Homeowners expecting to understand the different types, benefits, and fundamentals of windows and doors may not get the entire picture. For instance, a homeowner in South Florida may find a window advertised to work in all temperatures, but the truth is it was only tested in cold and dry climates, not hot and humid climates, where it would be installed. 

Because of this misinformation and uncertainty, homeowners turn to builders and architects for clarity, which requires an intimate understanding of window and door products. That’s where having a reliable manufacturing partner on your side comes in handy.

The right manufacturing partner will help you understand every product feature and the installation process to best advise your clients. Your clients are counting on you to make the best decision for their custom home, and with firsthand knowledge from the manufacturer, you can help them understand exactly why you chose to work with the brand you did and how to get long-term performance out of the product.

The sales end of this process benefits from hands-on experience with clients, as looking at samples and getting a feel for how different brands operate helps them feel confident in their selection. Most custom builders don’t have a showroom and normally send their clients to the dealer’s showroom. However, with more customers practicing social distancing and spending time online, virtual showroom tours are a useful alternative for helping them picture what it might look like in their new custom home.

Smart custom builders also connect with the manufacturer’s field representative. Depending on your client’s goals, a field representative has the firsthand product knowledge to recommend the right windows and doors to achieve them. A great rep will even offer good design advice. These relationships can be instrumental in building a final product your client will love.

Find windows and doors for any style and performance your project requires at JELD-WEN.

For assistance with window and door specifications or installation, visit JELD-WEN’s professional portal.

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